Owl Be Sweatin'®


Black Friday Coming Soon...

Mallory DeBraComment

Boy, Have we Been Busy...

Our offices have been busy gearing up for our BIGGEST promo of the year! Stay tuned to our social media pages {Instagram, Facebook, and Twitter} for more details @owlbesweatin!
Shop our Black Friday Blowout that begins on 11/27/2015.

Calling all Greek Goddesses

Mallory DeBraComment


Owl Be Sweatin' is so excited to announce that they are licensed to sell custom Greek headbands! Now, you and all your sisters can get you some Owl Be Sweatin' headbands to represent your sorority! 

When you visit the "Shop School Spirit" tab on Owl Be Sweatin dot com, you can shop your sorority. Have a group of sisters you'd like to buy for? We've got a group discount calling your name! Email intern@owlbesweatin.com for details! 

Throw what you know, Owl Be Sweatin' style!



> shop now <


Mallory DeBraComment

We are so excited to share the feedback from a special group of ladies that have returned from their trip to Nicaragua! The women were ecstatic to receive their fun and colorful OBS bands in their care packages. They loved their care packages including mostly necessities, like rice and beans, including bright headband patterns was a true 'girly' thing for them to enjoy!

Where around the globe will you stay sweatin'?

> shop now <

Bras with Flair on the Square

Mallory DeBraComment


Since the Owl Be Sweatin' Corporate Offices are in Cincinnati, Ohio, we love partnering up with local Cincinnati-based businesses to do cool stuff!
On October 2 from 5-8pm, come on out and celebrate Cincy Chic's 9th Annual BRAS WITH FLAIR ON THE SQUARE. Hundreds of decorated bras will be flying high on Fountain Square in Cincinnati, Ohio! Vote on your favorite bra + one voter will win a $500 prize pack! Enjoy music, drinks, shopping, raffles, and a runway fashion show starring Megan Bailey from our 2015 Strength Series. Tickets are $10 which include a runway seat, light brites, and a swag bag--100% of benefits go to Susan G. Komen for the Cure.

 RSVP now!

Want to have a decorated bra featured at the event? Mail or drop off to the Cincy Chic office (463 Ohio Pike Suite 301 Cincinnati, Ohio 45255) by Sept. 28.


> shop now <

Who You Callin' Lilly? + New Patterns

Mallory DeBraComment

Owl Be Sweatin’ is starting off the month of September with new patterns! Three brand new 1-inch headbands are hot off the press and ready to go! Who You Callin’ Lilly? #254, Watercolor Wonder #255, and Walk the Line #256 as seen to the right. Dive on over to owl be sweatin dot com and shop ‘til you drop!

New Under the Sweat Publication

Mallory DeBraComment

A new addition to our monthly newsletter, Under The Sweat is now available! Upon registering to our FREE email subscription, you will be the first to receive exclusive deals, current event information, and the newest patterns added to owlbesweatin dot com.

Want to subscribe to our newsletters? Click here to submit your information to us!

Strength Series: Kelli's Story

Mallory DeBraComment

Owl Be Sweatin’ is honored to officially announce The Owl Be Sweatin’ Strength Series!

Cancer has many faces – your mother, father, sibling, child, neighbor, co-worker, friend or even a complete stranger. 


Owl Be Sweatin’ nominated three women who’ve displayed the utmost courage, bravery and strength and who have dealt with their cancer in the most inspirational, positive-spirited way you could ever imagine. 

The Owl Be Strength Series was born to GIVE FORWARD and to encourage people, who want to help (because people do genuinely want to help, but don’t know how to contribute).

Over the next few days, Owl Be Sweatin’ will be tapping into the personal lives and sharing the stories of Megan Bailey, Emily O’Reilly and Kelli Woodstock. Their stories are truly touching and hope they inspire you to join us in making a difference by helping out these women and their families and ease this extremely difficult chapter of their lives.

Owl Be Sweatin’ has created a custom headband for each of these women, now available for purchase.

Owl Be Sweatin’ will be donating back $7 of every OBS Strength Series headband sold to each of these women’s personal funds to help them with all of their medical expenses.

Kelli’s Fund

What are you waiting for? GIVE FORWARD now and represent your OBS Strength Series with pride and hope.


Kelli’s Story [Creating Hope with Survival]


In May of 2014, I started experiencing strange symptoms that didn’t seem to make sense.  The first “episode” occurred over Memorial Day Weekend just after I had finished “The Murph”, an intense CrossFit workout.  Over the next few weeks, I continued to have strange symptoms such as “whooshing” in her ears, light-headed/dizziness, increased anxiety and headache; just to name a few. I went to my general physician who more or less dismissed me and sent me on my way with a “diagnosis” of vertigo, which I knew couldn’t be right.  After experiencing these intense "pressure-like" headaches, which were accompanied with extreme nausea, I was finally convinced that I needed to go to the ER.  The ER physician immediately started an IV of steroids and fluids, and ordered a CT Scan…which ultimately revealed a tumor in the right frontal lobe of my brain.   I was transported from Bethesda North to Good Samaritan Hospital in Cincinnati to be admitted to the Neurosurgery ICU for surgery the following day (Friday, July 18th). My surgeon, Dr. McPherson, was able to perform an incredible surgery and remove nearly the entire tumor in my right frontal lobe.  On July 23rd I went back to the MayField Clinic to see Dr. McPherson and receive the pathology results, which revealed that I have Glioblastoma Multiforme, which is a Grade IV Brain Tumor. 


I started the treatment process in August which consisted of 6 weeks of radiation (Monday-Friday) and 6 weeks of daily chemotherapy.  I am currently on cycles of Chemotherapy which involves 5 days of Temodar followed by 23 days off which I repeat monthly and I have MRI's every 3 months to monitor any growth of cancer cells that were not removed in surgery. 

I said that I get strength from my family but that goes beyond blood family. For everyone who has stood beside me in this journey, I thank you. You walk through the darkness with us, not because you choose to. I was drafted, but you enlisted. I recognize and appreciate the difference more than words can ever say. YOU are my hero, my support, and my reason for fighting. Every victory is yours as much as mine.

Love and Sunshine,


Proud Partner of the Cincinnati Reds

Mallory DeBraComment

Owl Be Sweatin' is pleased to announce that they have partnered once again with your Cincinnati Reds!  They will be setting up shop in the Fan Zone for Bark in the Park on MONDAY, APRIL 27, 2015 when the Reds take on the Brewers. 


5pm: The Dog Gates will open at the corner of Joe Nuxhall Way and Merhring Way.

5pm-5:35pm: Registration table for Dog Contests is open

5:40pm: Dog Contests begin on Kroger Fan Zone Stage

6:15pm: Line begins to form for the on-field parade (one owner per dog)

6:33pm: On-field parade begins (one owner per dog)

 7:10: First pitch, game time!

You will find Owl Be Sweatin' in the Fan Zone, located on Joe Nuxhall Way -- the Reds Hall and Museum is where you can find the gate to enter the Fan Zone.  OBS will have a 10x10 branded white tent. 

At the game, we will be offering exclusive Reds-themed headbands and even a treat for your dog that you won't want to miss! 

Proud Partner of the March of Dimes

Mallory DeBraComment

[my first and only child may have had a small beginning, but she is living proof that miracles do happen and tiny babies can make a big difference]

By: Owl Be Sweatin’ Co-Owner, K.C. DeBra

Every year, over a half a million babies are born prematurely in the United States, and numbers continue to increase at an alarming rate. The March of Dimes’ organization continues to work extremely hard to find answers so that all babies can be healthy and have their full nine months.

Expected on November 2nd, 2010, Alya Marie DeBra instead decided to grace us with her presence on July 31st, three months too early. She weighed a surprising 2lbs, 3oz.  Ayla may have had a little extra weight on her side, but she was extremely sick.  Since she was about 10 weeks early, she could not breathe on her own, and immediately began to face many challenges caused by ‘leaky lungs’, an air bubble compressing her tiny heart (preventing her to pump oxygen to her blood), a heart defect, heart murmur, respiratory issues and reflux (just to name a few).  

I recalled dreaming of the moment I would meet my first child, holding her in my arms right after birth and feeling that overwhelming sense of happiness and joy.  Unfortunately, that’s not how it went. My world was turned upside down on July 11, 2010, just at 23 weeks, when I stepped into my laundry room coming home from a relaxing day with my husband at his parents’ pool.  My amniotic sack ruptured, causing my water to break and for me to lose all my fluid.

After being transferred via ambulance from Bethesda North Hospital (Cincinnati) to Good Sam Hospital (Cincinnati), I was put on strict bed rest and lots of drugs to keep me pregnant.  After nearly a month in the hospital, I contracted an infection and Ayla’s arm was crowning my cervix.  It was time to get her out – emergency c-section.

For my husband Ryan and I, it would be over a month before we could hold and cuddle our beautiful little girl. And so the ride began – a roller-coaster we never expected to take.

Her first day of birth, we stood in the NICU by Ayla’s incubator and were told by the head neonatologist at Good Sam to prepare ourselves, that with Ayla’s health conditions she simple and statically could/would not survive.  After seven operations (four chest tubes), several blood transfusions, heavy diuretics and lots of LOVE from everywhere, she pulled through the first week.  She then managed to get through the second week, the first month (when we finally got to hold her!), the second month and we were happily surprised to hear Ayla Marie would be coming home on November 2nd.

After a several days in the NICU, Ayla went home with us.  To us, she was still extremely fragile – she required in-house monitoring and oxygen assistance 24/7 for six months.  We were able to go outside in May of 2011 and Ayla also had heart surgery a Cincinnati Children’s Hospital in December of 2011. Amazingly, Ayla has no long-term effects of her extremely premature birth.

Today, Ayla Marie is a vibrant, healthy 4-year-old with the energy of a firecracker.  She loves to swim, do anything outdoors that requires getting filthy, use her imagination and play with all of her cousins!

 I truly believe that the reason Ayla decided to brace us with her presence so early was to let people know that even the tiniest babies can make the biggest difference.

I also think this was a hidden blessing for me (I would have never thought while going through the process), but I have learned to be a voice for other mothers struggling though the same issues I did and I’m eager to talk to them, help them, support them in any way and provide them with a sounding board.

Thanks to God, the wonderful medial team at Good Sam Hospital and our support network of family, friends and complete strangers, Ayla is perfectly healthy.  A true miracle, gift from above.

the promo:

Now through June 1st, when you purchase any 2 (two), regular-priced items, you will received the limited edition March for Babies headband FREE. In addition, a portion of all headband sales will be donated back to the March of Dimes to ignite the fight to make babies stronger and healthier. 

To recieve your FREE March for Babies headband, follow these three easy steps...

1. Visit owlbesweatin.com and go to the 'Shop' page.  Click on the 'Limited Edition' section and add the March for Dimes headband to your cart (LEMOD).  

2. Add any other 2 (two) regular-priced headbands to your cart of your choice!

3. When checking out, be sure to enter code: MFB15 to receive your March of Dimes headband FREE! 

Hello Staci

Mallory DeBraComment

The newest member of the OBS team!

Owl Be Sweatin’ would like to welcome our newest employee, Staci Burkel, to our OBS family! Staci is currently a Sophomore at the University of Cincinnnati. With many things under her belt, she is busy working toward a Communication major, Marketing minor, and a focus in Public Relations as well as in Academic Internships. Between balancing a full school schedule and two jobs, Staci is also planning on studying abroad this Spring in Berlin, Germany. Born and raised in Cincinnati, Burkel graduated high school in Liberty Township at Lakota East High School in 2013. She loves doing anything outdoors such as boating, swimming, and exercising just to name a few. We are happy to have Staci in our Owl Be family. Help us bring in the new year with a new intern, new patterns and products you’re sure to sweat for!